Just outcomes and ROI.
Hone your process. Align vision and execution, drive research-led product decisions, and avoid costly mistakes.
I work in highly regulated industries and help startups and organizations drive strategic & compliant design, establish research processes, and pivot to AI enabled and integrated products.
I’m a product design and strategy consultant who partners with mission-driven organizations primarily in healthcare, education, and the public sector. I focus teams and products to avoid costly mistakes, improve accessibility and retention, establish GTM and MVPs, and build thoughtful, impactful digital products.
My goal is to help you navigate forward and connect the dots that improve ROI, validate user needs, and address features and market gaps precisely.
110k+
Employee experiences improved across digital product solutions.
$720M
Impacted by products in revenue pipelines and enablement infrastructure products across public and private sector.
43% drop
In support tickets via improved experience and user feedback loops.
Who I work with
I work with teams and organizations in need of senior level leadership and execution without committing to a full-time product or design executive.
Who I work with
I work with teams and organizations via a number of modes from fixed scope work, to retainers, and fractional product roles. I align best where there's a need for senior level leadership and execution, with teams that aren't ready for, or don't need a full-time product or design executive.
For Founders
I understand the position founders are in. You’re wearing every hat you can, while operating with limited time, money, and possibly struggling to define where your user signal really is. You’re ultimately searching for the right recipe to compound success; be that partners you can trust, or ways to offload your responsibilities while mitigating risk. I help founders navigate the early, high-risk stages of product building with strategic design, deep research, and practical execution. Whether you're launching your MVP, looking for product-market fit, or facing user friction, I bring senior-level clarity and a partner mindset to help you focus on what truly matters and start moving with the velocity you need to find or build traction and revenue. You won't get fluff, you'll get my best advice, input, and effort aimed at achieving long-term success.
For VC's
I work with early to mid-stage startups that need product clarity in addition to velocity. For your portfolio, that means reduced burn, better research, stronger launches, and fewer hard pivots (or getting those pivots right). I fill the need of a fractional product and design leader - available to embed quickly, align teams, conduct foundational research, and translate vision into strategic execution.
For Government & Public Sector
Public sector products require more than policy; they require empathy, experienced systems thinking, and execution with compliance and accessibility at the forefront. These products require longer cycles for understanding the nuances of processes, business needs, and intricacies within an ecosystem. Considerations also include strict compliance and accessibility demands that drive product outcomes from a usability and mental model standpoint. I deliver at the cross section of these demands by taking the time when possible to ramp up and understand the landscape and policies these products have to contribute toward, and align with, while balancing the needs and expertise required to execute. I approach WCAG or AAA compliance demands with a private sector perspective and approach: just because these requirements exist doesn’t mean a product can’t also be exceptionally designed from a user perspective, with a competitive, innovative, and data-informed approach behind it. From professional development and domain specific events scheduling, to education access and service portals. I’ve helped government agencies and civic organizations build tools that work for the people who rely on them most. I’ve helped to augment operations from RFP scoping and procurement, through tight project constraints; and I’ve worked with executives and teams to implement product strategy, research, and solutions across regulated and bureaucratic contexts that met client needs, catalyzed deadlocked projects, and quickly allowed internal teams to get moving by establishing products essential to their operations. My product contributions have improved public and internal experiences, aligned products with business logic, and mitigated human error while improving productivity and efficiency
For Established Organizations
When teams stall, I help them realign, refocus, and execute. I work with larger organizations, and step into product teams where the process may be stuck in misalignment, struggling with user feedback, trying to prioritize what’s next, or just getting level-set and executing competently and strategically. I bring an external, senior lens to: - Reconnect product teams with user reality - Run strategic research or design initiatives - Clarify what to build, why, and how If you’re not looking to hire a full-time head of product/design, but need that level of strategic thinking, I can step in as a partner to help your team forward.
For Founders
I understand the position founders are in. You’re wearing every hat you can, while operating with limited time, money, and possibly struggling to define where your user signal really is. You’re ultimately searching for the right recipe to compound success; be that partners you can trust, or ways to offload your responsibilities while mitigating risk. I help founders navigate the early, high-risk stages of product building with strategic design, deep research, and practical execution. Whether you're launching your MVP, looking for product-market fit, or facing user friction, I bring senior-level clarity and a partner mindset to help you focus on what truly matters and start moving with the velocity you need to find or build traction and revenue. You won't get fluff, you'll get my best advice, input, and effort aimed at achieving long-term success.
For VC's
I work with early to mid-stage startups that need product clarity in addition to velocity. For your portfolio, that means reduced burn, better research, stronger launches, and fewer hard pivots (or getting those pivots right). I fill the need of a fractional product and design leader - available to embed quickly, align teams, conduct foundational research, and translate vision into strategic execution.
For Government & Public Sector
Public sector products require more than policy; they require empathy, experienced systems thinking, and execution with compliance and accessibility at the forefront. These products require longer cycles for understanding the nuances of processes, business needs, and intricacies within an ecosystem. Considerations also include strict compliance and accessibility demands that drive product outcomes from a usability and mental model standpoint. I deliver at the cross section of these demands by taking the time when possible to ramp up and understand the landscape and policies these products have to contribute toward, and align with, while balancing the needs and expertise required to execute. I approach WCAG or AAA compliance demands with a private sector perspective and approach: just because these requirements exist doesn’t mean a product can’t also be exceptionally designed from a user perspective, with a competitive, innovative, and data-informed approach behind it. From professional development and domain specific events scheduling, to education access and service portals. I’ve helped government agencies and civic organizations build tools that work for the people who rely on them most. I’ve helped to augment operations from RFP scoping and procurement, through tight project constraints; and I’ve worked with executives and teams to implement product strategy, research, and solutions across regulated and bureaucratic contexts that met client needs, catalyzed deadlocked projects, and quickly allowed internal teams to get moving by establishing products essential to their operations. My product contributions have improved public and internal experiences, aligned products with business logic, and mitigated human error while improving productivity and efficiency
For Established Organizations
When teams stall, I help them realign, refocus, and execute. I work with larger organizations, and step into product teams where the process may be stuck in misalignment, struggling with user feedback, trying to prioritize what’s next, or just getting level-set and executing competently and strategically. I bring an external, senior lens to: - Reconnect product teams with user reality - Run strategic research or design initiatives - Clarify what to build, why, and how If you’re not looking to hire a full-time head of product/design, but need that level of strategic thinking, I can step in as a partner to help your team forward.
For Founders
I understand the position founders are in. You’re wearing every hat you can, while operating with limited time, money, and possibly struggling to define where your user signal really is. You’re ultimately searching for the right recipe to compound success; be that partners you can trust, or ways to offload your responsibilities while mitigating risk. I help founders navigate the early, high-risk stages of product building with strategic design, deep research, and practical execution. Whether you're launching your MVP, looking for product-market fit, or facing user friction, I bring senior-level clarity and a partner mindset to help you focus on what truly matters and start moving with the velocity you need to find or build traction and revenue. You won't get fluff, you'll get my best advice, input, and effort aimed at achieving long-term success.
For VC's
I work with early to mid-stage startups that need product clarity in addition to velocity. For your portfolio, that means reduced burn, better research, stronger launches, and fewer hard pivots (or getting those pivots right). I fill the need of a fractional product and design leader - available to embed quickly, align teams, conduct foundational research, and translate vision into strategic execution.
For Government & Public Sector
Public sector products require more than policy; they require empathy, experienced systems thinking, and execution with compliance and accessibility at the forefront. These products require longer cycles for understanding the nuances of processes, business needs, and intricacies within an ecosystem. Considerations also include strict compliance and accessibility demands that drive product outcomes from a usability and mental model standpoint. I deliver at the cross section of these demands by taking the time when possible to ramp up and understand the landscape and policies these products have to contribute toward, and align with, while balancing the needs and expertise required to execute. I approach WCAG or AAA compliance demands with a private sector perspective and approach: just because these requirements exist doesn’t mean a product can’t also be exceptionally designed from a user perspective, with a competitive, innovative, and data-informed approach behind it. From professional development and domain specific events scheduling, to education access and service portals. I’ve helped government agencies and civic organizations build tools that work for the people who rely on them most. I’ve helped to augment operations from RFP scoping and procurement, through tight project constraints; and I’ve worked with executives and teams to implement product strategy, research, and solutions across regulated and bureaucratic contexts that met client needs, catalyzed deadlocked projects, and quickly allowed internal teams to get moving by establishing products essential to their operations. My product contributions have improved public and internal experiences, aligned products with business logic, and mitigated human error while improving productivity and efficiency
For Established Organizations
When teams stall, I help them realign, refocus, and execute. I work with larger organizations, and step into product teams where the process may be stuck in misalignment, struggling with user feedback, trying to prioritize what’s next, or just getting level-set and executing competently and strategically. I bring an external, senior lens to: - Reconnect product teams with user reality - Run strategic research or design initiatives - Clarify what to build, why, and how If you’re not looking to hire a full-time head of product/design, but need that level of strategic thinking, I can step in as a partner to help your team forward.
The Work
Better UX = lower OPEX Better research and onboarding = faster adoption & increased revenue velocity Scalable design systems and strategies = reduced dev and design overhead
Better UX = lower OPEX Better research and onboarding = faster adoption & increased revenue velocity Scalable design systems and strategies = reduced dev and design overhead
Better UX = lower OPEX Better research and onboarding = faster adoption & increased revenue velocity Scalable design systems and strategies = reduced dev and design overhead
Services and how I work
I believe in solving problems effectively. And in my experience, there's not always an academic solution to real-world problems. I don’t sell design thinking theater. I sell progress. Your challenges might occasionally fit neatly into five stages and post-it notes. But the best work blends structured frameworks with the messy reality. My approach is practical, flexible, and aligned to outcomes.
Services and how I work
I believe in solving problems effectively. And in my experience, there's not always an academic solution to real-world problems. I don’t sell design thinking theater. I sell progress. Your challenges might occasionally fit neatly into five stages and post-it notes. But the best work blends structured frameworks with the messy reality. My approach is practical, flexible, and aligned to outcomes.
Services and how I work
I believe in solving problems effectively. And in my experience, there's not always an academic solution to real-world problems. I don’t sell design thinking theater. I sell progress. Your challenges might occasionally fit neatly into five stages and post-it notes. But the best work blends structured frameworks with the messy reality. My approach is practical, flexible, and aligned to outcomes.
Product Design
Product design is the holistic process of building digital products (for example: Saas, mobile, web, internal and external tools, GUIs) that solve users needs and challenges by way of problem solving and by balancing data, heuristics, form, function, usability, consistency, and coherent messaging. It addresses user needs, challenges, and mental models, as well as business goals, and technical constraints to plan, map, and guide how a product looks, feels, functions, and progresses an organizations goals (like conversion, retention, usability, and trust). Key Activities: - User Experience (UX) - User Interface (UI) - Information Architecture (IA) - Responsive Design - Accessibility and compliance - Interaction Design - Prototyping - Testing - Coordinating with Development
Product Research
Research provides the foundation, understanding, interperation, and user centered insight that products are built on. Research saves time and money by preventing misguided development. It uncovers pain points and unmet needs that drive strategic decisions. In short, Product Research explores and defines an area of focus by striving to know users better than they know themselves. Research may focus solely on users, features, products, and may extend to competitors and competitive analysis, market dynamics/analysis. Outputs include quantitive and qualitative mediums. Key Activities: - User interviews, surveys, and contextual inquiry - Competitive analysis and heuristic review - Synthesizing findings into insights - Usability testing (pre and post-launch) - Journey mapping, process mapping, experience mapping, and personas
Product Strategy
A Product Strategy enables organizations to define and execute a products vision,it's beachheads, market/customer fit, value propositions, strategic technological integrations, and roadmap/feature delivery to establish longterm value for both the customer and the business. Essentially, helping you to establish the right approach that guides your product-related decisions. Most of all - a solid strategy should prioritize and execute on your specific challenges, it should be flexible, objective, and scalable, and most of all, planned with an eyes wide open mindset and driven by data derived from sound research. Execution is everything, and can be the difference between an okay product, and a great product that drives revenue and solves user challenges. Key activities: - Vision & Goal Alignment - User & Market Insights - Product Opportunity Mapping - Roadmapping & Prioritization - MVP & Feature Planning - Measurement & Feedback Loops
Design Systems
Design systems are foundational for creating scalable, consistent, and efficient digital products. My design system services help organizations build or evolve a centralized design language that aligns product teams, accelerates development, and ensures high-quality user experiences across platforms to mitigate rework, time consuming tasks, discrepancies in design and functionality, and establish compliance and accessibility. - Design System Audit - Design System Architecture & Planning - Component Library Design - Design–Engineering Collaboration - Documentation & Guidelines - Design System Rollout & Adoption - Governance & Maintenance Who This Is For: - Startups seeking to scale products without design debt - Growth-stage orgs that need cross-team consistency - Enterprises with legacy platforms and fragmented UIs - Gov/health orgs requiring accessibility and compliance across systems
Product Design
Product design is the holistic process of building digital products (for example: Saas, mobile, web, internal and external tools, GUIs) that solve users needs and challenges by way of problem solving and by balancing data, heuristics, form, function, usability, consistency, and coherent messaging. It addresses user needs, challenges, and mental models, as well as business goals, and technical constraints to plan, map, and guide how a product looks, feels, functions, and progresses an organizations goals (like conversion, retention, usability, and trust). Key Activities: - User Experience (UX) - User Interface (UI) - Information Architecture (IA) - Responsive Design - Accessibility and compliance - Interaction Design - Prototyping - Testing - Coordinating with Development
Product Research
Research provides the foundation, understanding, interperation, and user centered insight that products are built on. Research saves time and money by preventing misguided development. It uncovers pain points and unmet needs that drive strategic decisions. In short, Product Research explores and defines an area of focus by striving to know users better than they know themselves. Research may focus solely on users, features, products, and may extend to competitors and competitive analysis, market dynamics/analysis. Outputs include quantitive and qualitative mediums. Key Activities: - User interviews, surveys, and contextual inquiry - Competitive analysis and heuristic review - Synthesizing findings into insights - Usability testing (pre and post-launch) - Journey mapping, process mapping, experience mapping, and personas
Product Strategy
A Product Strategy enables organizations to define and execute a products vision,it's beachheads, market/customer fit, value propositions, strategic technological integrations, and roadmap/feature delivery to establish longterm value for both the customer and the business. Essentially, helping you to establish the right approach that guides your product-related decisions. Most of all - a solid strategy should prioritize and execute on your specific challenges, it should be flexible, objective, and scalable, and most of all, planned with an eyes wide open mindset and driven by data derived from sound research. Execution is everything, and can be the difference between an okay product, and a great product that drives revenue and solves user challenges. Key activities: - Vision & Goal Alignment - User & Market Insights - Product Opportunity Mapping - Roadmapping & Prioritization - MVP & Feature Planning - Measurement & Feedback Loops
Design Systems
Design systems are foundational for creating scalable, consistent, and efficient digital products. My design system services help organizations build or evolve a centralized design language that aligns product teams, accelerates development, and ensures high-quality user experiences across platforms to mitigate rework, time consuming tasks, discrepancies in design and functionality, and establish compliance and accessibility. - Design System Audit - Design System Architecture & Planning - Component Library Design - Design–Engineering Collaboration - Documentation & Guidelines - Design System Rollout & Adoption - Governance & Maintenance Who This Is For: - Startups seeking to scale products without design debt - Growth-stage orgs that need cross-team consistency - Enterprises with legacy platforms and fragmented UIs - Gov/health orgs requiring accessibility and compliance across systems
Product Design
Product design is the holistic process of building digital products (for example: Saas, mobile, web, internal and external tools, GUIs) that solve users needs and challenges by way of problem solving and by balancing data, heuristics, form, function, usability, consistency, and coherent messaging. It addresses user needs, challenges, and mental models, as well as business goals, and technical constraints to plan, map, and guide how a product looks, feels, functions, and progresses an organizations goals (like conversion, retention, usability, and trust). Key Activities: - User Experience (UX) - User Interface (UI) - Information Architecture (IA) - Responsive Design - Accessibility and compliance - Interaction Design - Prototyping - Testing - Coordinating with Development
Product Research
Research provides the foundation, understanding, interperation, and user centered insight that products are built on. Research saves time and money by preventing misguided development. It uncovers pain points and unmet needs that drive strategic decisions. In short, Product Research explores and defines an area of focus by striving to know users better than they know themselves. Research may focus solely on users, features, products, and may extend to competitors and competitive analysis, market dynamics/analysis. Outputs include quantitive and qualitative mediums. Key Activities: - User interviews, surveys, and contextual inquiry - Competitive analysis and heuristic review - Synthesizing findings into insights - Usability testing (pre and post-launch) - Journey mapping, process mapping, experience mapping, and personas
Product Strategy
A Product Strategy enables organizations to define and execute a products vision,it's beachheads, market/customer fit, value propositions, strategic technological integrations, and roadmap/feature delivery to establish longterm value for both the customer and the business. Essentially, helping you to establish the right approach that guides your product-related decisions. Most of all - a solid strategy should prioritize and execute on your specific challenges, it should be flexible, objective, and scalable, and most of all, planned with an eyes wide open mindset and driven by data derived from sound research. Execution is everything, and can be the difference between an okay product, and a great product that drives revenue and solves user challenges. Key activities: - Vision & Goal Alignment - User & Market Insights - Product Opportunity Mapping - Roadmapping & Prioritization - MVP & Feature Planning - Measurement & Feedback Loops
Design Systems
Design systems are foundational for creating scalable, consistent, and efficient digital products. My design system services help organizations build or evolve a centralized design language that aligns product teams, accelerates development, and ensures high-quality user experiences across platforms to mitigate rework, time consuming tasks, discrepancies in design and functionality, and establish compliance and accessibility. - Design System Audit - Design System Architecture & Planning - Component Library Design - Design–Engineering Collaboration - Documentation & Guidelines - Design System Rollout & Adoption - Governance & Maintenance Who This Is For: - Startups seeking to scale products without design debt - Growth-stage orgs that need cross-team consistency - Enterprises with legacy platforms and fragmented UIs - Gov/health orgs requiring accessibility and compliance across systems
Retainer
Consistent UX/product leadership.
(6–12 months minimum).
Fixed scope
For specific problems (UX audit, design system build, product research sprint).
Fractional
Often overlaps with retainer model, but more focused on strategy than execution.
Product design and AI...
Product design and AI...
Product design and AI...
Artificial Intelligence poses an incredible opportunity to enhance product experiences; and unlock endless opportunities when implemented, tested, and scaled upon to compliment a solidly positioned offering that solves validated problem areas. If AI as a product solves that - amazing, count me in. If not, let's solve the problem at hand with the full toolbox at our disposal, and evaluate how AI can be one of those tools that make your product or organization even more successful.
Artificial Intelligence poses an incredible opportunity to enhance product experiences; and unlock endless opportunities when implemented, tested, and scaled upon to compliment a solidly positioned offering that solves validated problem areas. If AI as a product solves that - amazing, count me in. If not, let's solve the problem at hand with the full toolbox at our disposal, and evaluate how AI can be one of those tools that make your product or organization even more successful.
Artificial Intelligence poses an incredible opportunity to enhance product experiences; and unlock endless opportunities when implemented, tested, and scaled upon to compliment a solidly positioned offering that solves validated problem areas. If AI as a product solves that - amazing, count me in. If not, let's solve the problem at hand with the full toolbox at our disposal, and evaluate how AI can be one of those tools that make your product or organization even more successful.
I had the privilege of working with Jeff... Jeff is an exceptionally skilled designer. His dedication, creativity, and collaborative work ethic make him an asset to any organization. He consistently produces thoughtful and innovative designs. His ability to translate complex ideas sets him apart. And he excels in various domains where his adaptability enables him to contribute effectively to any project.
Melissa S.
Sr. Director of User Experence, Cross Country Healthcare
I had the privilege of working with Jeff... Jeff is an exceptionally skilled designer. His dedication, creativity, and collaborative work ethic make him an asset to any organization. He consistently produces thoughtful and innovative designs. His ability to translate complex ideas sets him apart. And he excels in various domains where his adaptability enables him to contribute effectively to any project.
Melissa S.
Sr. Director of User Experence, Cross Country Healthcare
I had the privilege of working with Jeff... Jeff is an exceptionally skilled designer. His dedication, creativity, and collaborative work ethic make him an asset to any organization. He consistently produces thoughtful and innovative designs. His ability to translate complex ideas sets him apart. And he excels in various domains where his adaptability enables him to contribute effectively to any project.
Melissa S.
Sr. Director of User Experence, CCH